In Good Taste is an online fundraising initiative that seeks to support local communities and organizations deeply impacted by the COVID-19 pandemic. By working collaboratively with small businesses who advocate for inclusivity and anti-racism, we aim to bring awareness to the racial, economic and cultural injustices that continue to plague underserved communities.
We created In Good taste as a tangible and actionable way to assist the communities we love. With the help of independent business owners, chefs, and artisans -- we came together to give back to the city that inspires us all. With the backdrop of the 2020 US election and the upcoming holiday season making it even harder to cope with the effects of the pandemic, we hope to find a way to encourage our communities to keep thriving, staying creative, and supporting the entrepreneurs and artisans that make their cities special.
Our first giveaway in early November 2020 raised $12,000 for New Immigrant Community Empowerment, a Queens-based nonprofit supporting immigrant New Yorkers. The second iteration of IGT debuts November 23-December 2 with all proceeds directed to Good Call - an NYC based nonprofit bringing tech innovation to criminal justice. Good Call is a 24/7 hotline that connects a person being arrested to a free attorney in 31 seconds or less.
Natasha Pickowicz is an NYC-based pastry chef, writer, and activist. Most recently, she ran the pastry programs at NYC restaurants Altro Paradiso, Flora Bar, and Flora Coffee. Earlier this spring, Natasha was announced as a Finalist for the 2020 James Beard Foundation Awards for Outstanding Pastry Chef, her third year being nominated in that category. Much of her pastry work explores the relationship with baking and social justice, including ongoing collaborations with seminal NYC institutions like Lenox Hill Neighborhood House, God's Love We Deliver, and Planned Parenthood of Greater New York, for whom she helped produce a massive city-wide bake sale, raising over $150,000 between 2017-2019. Most recently, Natasha co-founded The Bake Sale Project (TBSP), an online resource that aims to explore and share bake sale strategies for home bakers and professionals alike. Since summer of 2020, Natasha has created her own pastry pop-up called Never Ending Taste, which celebrates the relationship between local farming, social justice, and community bake sales, and has been held at NYC’s Superiority Burger, LA’s Kismet, and San Diego’s Chino Farms.
Kelsey Shaw is a creative and innovative leader, event producer and sommelier with a comprehensive background in non-profits, political campaigns and the hospitality industry. Most recently, Kelsey was the General Manager of critically-acclaimed NYC restaurant Altro Paradiso where she bolstered its success through her intimate understanding and engagement of its neighbors and community. Kelsey assumed the role of co-director of the Altro Bake Sale in 2019, a fundraiser that raised $100,000 for Planned Parenthood of Greater New York in one day and prompted a movement of Bake Sales around the US that year.
Emily Eisen is a creative director with experience in print, digital and branded content. Before her current role at the Wall Street Journal, she held a full time position as Visuals Editor at Bon Appétit Magazine and Healthy-ish (a digital vertical by BA) where she produced, art directed and conceptualized content for the brand. Previous to her tenure at BA she worked with Art + Commerce, Lady Gaga, Nicola Formichetti and J.Crew.